June 27th, 2019

Breaking Into China’s Tourism Market With WeChat Pay


WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere – taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch of the Chinese official website with UX/UI design for our client AJ Hackett in 2018, the international bungee jump business, we introduced WeChat Pay for their online ticket reservations in early May this year to streamline sales transactions for Chinese tourists.

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With abundant local knowledge about the app and the Chinese market, our team in Shanghai was invited to work closely with our Hong Kong team in this project, with the former responsible for setting up payment process and the latter for website interface and program design. Customers can now proceed to WeChat Pay from the booking page directly by simply scanning a QR code, achieving a seamless customer experience for Chinese tourists.

Why WeChat Pay?

– Able to handle multiple payment methods including Quick Pay, QR code, In-App Web-Based or Native In-App payments

– Supports cross-border settlements in all major foreign currencies and is available in over 20 countries

– Allows foreign businesses to engage with customers in- and outside of China via their all-in-one services, reaching out to larger audiences

On-going development for AJ Jackett is underway to cater for the footprints from China, Hong Kong, Taiwan and Macau. The website will be further revamped to include JETCO pay (credit card payment) and improve search engine optimization (SEO).

Outlook on WeChat Pay

Today, there are reportedly more than 900 million active WeChat Pay users on a monthly basis; by 2021, it is estimated that the number of Chinese users will increase up to 675 million while WeChat’s penetration rate of smartphone users and messaging app users will rise up to 82% and 89% respectively, according to eMarketer. It’s impossible to neglect the growing business opportunities on WeChat.

Speak to our specialists today to learn more about WeChat marketing and e-Commerce landscape.

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