Marketing

Zero to One: Digital Marketing Integration

There is way more behind a digital campaign than creating a Facebook page and boosting posts, especially one that starts . . .


Storytelling with Video Marketing

The directorial debut of screenwriter Sunny Chan Wing-sun, Men On The Dragon won over hearts at the theatre this summer . . .


A Quick Guide to Instagram Story Ads

According to Instagram statistics, one-third of the most viewed Instagram Stories are generated by businesses. Also, one in five Stories . . .


Going the Extra Mile with Social Media

With its unique ability to effectively reach and engage niche audiences and communities, social media is a powerful platform for . . .


Finding your Right Audience with Geo-targeting

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to . . .