Marketing

Acquire The Audience You Want With Geo-targeting

by M|22 February 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, Mobile, Tips & Tricks

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...

Whatsapp business customer service for digital marketing.

How To Incorporate Whatsapp Business API Into Your Business?

by M|24 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on...

A person holding up an award-winning cell phone with the text automobile buying process in Hong Kong.

Understanding the Auto Journey

by M|15 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind...

Digital marketing award winner displays Whatsapp and Facebook logos on a phone in Hong Kong.

Connecting Facebook Ads with WhatsApp

by M|15 January 201901 September 2023|Business, Digital advertising, Marketing, Social Media, UX/UI

WhatsApp Business is an Android instant messaging app specially designed to help small businesses advertise and interact with their customers. Launched by WhatsApp in 2018, WhatsApp Business offers tools to help businesses sort, automate and facilitate their communication with customers....

Two pictures of a digital marketing kangaroo on a beach in Hong Kong.

Ticket to Powerful Travel Marketing

by M|15 January 201921 June 2023|Content Marketing, Marketing, Social Media, Tips & Tricks

Travel marketing is about providing an outlook for escape and adventure. Taking to social media, marketers make sure to achieve the following in one single entry — it should entertain potential travellers, inform them about something new and most of...

An award-winning picture of a steak on a cutting board.

Sell Smart on Social Media

by M|15 January 201921 June 2023|Content Marketing, Digital advertising, Marketing, Social Media

Articles on content marketing will tell you that strong promotional messages drive your customers away. But is that really the case? Yes, social media was first created for socialising. But as the years past, more users began to use it...

Award-winning 2019 digital trends from Hong Kong.

Top 2019 Digital Trends

by M|15 January 201926 July 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

How to Pull Off a Seasonal Campaign

by M|27 November 201814 July 2023|Business, Content Marketing, Digital advertising, Marketing, Show Case, Social Media, Video

Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...

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