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A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.
Top 10 Campaigns of 2018
by M|27 November 2018|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact
1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...
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Sofina x sophia is an award-winning digital marketing campaign from Hong Kong.
How to Pull Off a Seasonal Campaign
by M|27 November 2018|Business, Content Marketing, Digital advertising, Marketing, Show Case, Social Media, Video
Retail businesses around the world love Christmas. Many brands choose to pull off an online campaign dedicated to the festive season, seeing this as a huge marketing opportunity to make noise and drive sales. This article will explore how an...
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Two professionals in business attire are seated in front of a chair, showcasing their expertise in digital marketing at an award-winning event held in Hong Kong.
The Art of Storytelling in Marketing
by M|27 November 2018|Business, Content Marketing, Marketing, Recruitment, Show Case, Social Impact, Social Media
Extra Mile Hong Kong is a community investment project aiming to provide youngsters with a local working holiday, taking advantages of the gap year to learn about different career opportunities at the Airport. Having great interest in aviation, Molly is...
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A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.
Up Your Marketing Game With Lookalike Audiences
by M|27 November 2018|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media
Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...
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A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.
How AI and Blockchain are Pushing Brands to the Next Level
by M|30 October 2018|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology
Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...
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Exploring the types of award-winning artificial intelligence (AI) and its applications in SEO and digital marketing.
AI 101: Understanding our Future with AI
by M|18 September 2018|Artificial Intelligence, Big Data, Business, Digital Transformation, Marketing Technology
When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI,...
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