March 2016 - New Digital Noise

March 2016

A man is pointing at a Hong Kong dollar bill.
How to allocate my marketing budget? | Paula Yang, General Manager
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A lot of my marketer friends ask me this recently: how to allocate my marketing budget? Why? Re-allocating advertising budget from traditional marketing and media, especially OOH and TVC to the digital world. Marketers know clearly that their consumers are...
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Integrating Social Media Strategy and Business New Digital noise
Integrating Social Media Strategy and Business
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Social media is becoming a more and more important factor in a business’s overall marketing strategy. However, there are a number of businesses that have yet to implement this essential marketing element. This means they are missing out on the...
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