Big Data

Boosting Your ROI with Cognitive Ad

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a . . .


Google-powered Digital Transformation

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new . . .


Finding your Right Audience with Geo-targeting

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to . . .


How to Protect Online Data as a User

The online world has become quite the scary place. With a Cambridge Analytica whistleblower describing just how much personal information can be . . .


Visual Matters in the Age of Mobile

In an era of information explosion, mobile is setting a new bar for capturing attention and will be the central . . .


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