AI

How award winning AI chatbots transform customer experience in digital marketing.

How AI Chatbots Transform Customer Experience

by R|27 February 202023 August 2023|Artificial Intelligence, Big Data, Business, Chatbots, Customer Experience, Digital Transformation, Marketing, Marketing Technology, NDN

Artificial Intelligence is one of the most popular emerging technologies. AI chatbots are transforming the customer experience in unexpected ways. In this article, you will learn how chatbots enhance customer experience and key benefits of using chatbots for your business....

An award-winning manual for digital marketing transformation in Hong Kong.

Digital Transformation Step By Step Manual

by M|14 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Technology

Have you been doing it wrong? Achieving True Digital Transformation in 2020 Digital innovation is an irreversible trend intrinsically tied to business survival. It is, however, easier said than done when it comes to larger enterprises with traditional business mindsets...

Award-winning 2019 digital trends from Hong Kong.

Top 2019 Digital Trends

by M|15 January 201926 July 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

The digital world is ever-booming in ways you never thought possible, but only to a certain extent — the following five trends are unstoppable and bound to happen in 2019! 1. Hyper-personalization Anticipate more cross-industry collaborations that will prompt more...

The award-winning rise of virtual banking in Hong Kong.

Virtual Banking is Here – Why & How Hong Kong Banks Can Evolve to Seize the Day!

by M|18 December 201821 June 2023|Artificial Intelligence, Big Data, Business, Data Management, Digital advertising, Digital Transformation, Marketing, Social Media, UX/UI

For the past decades, banking has long been an industry that has branded themselves on trust and stability, however with the rise of today’s demanding consumer taste, banks are facing a new paradigm centred around the need for convenience, customer...

A man holding a phone displaying the top 10 digital marketing campaigns of 2018 in Hong Kong.

Top 10 Campaigns of 2018

by M|27 November 201821 June 2023|Business, Chatbots, China Marketing, Content Marketing, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Show Case, Social Impact

1) Blue Starting from the second half of 2018, we have been assisting Blue, Hong Kong’s first digital life insurer in unfolding its first-ever digital branding campaign. It is a highly integrated campaign, with touchpoints spanning social media, video production,...

A person holding an award-winning smart phone with the text cognitive ad in Hong Kong.

How AI and Blockchain are Pushing Brands to the Next Level

by M|30 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

Customers are well informed and increasingly expecting their relationship with brands to become a two-way street with a focus on value creation and personalisation. For a long time, marketing has always been a one-way push where brands aggressively promote their...

What Do Chinese Philosophy and the Internet of Everything Have in Common?

by M|29 October 201821 June 2023|Artificial Intelligence, Big Data, Blockchain, Business, Digital Transformation, Marketing Technology

The way in which opposite or contrary forces give rise to each other to create a whole and the interdependence and complementation between those forces. More specifically – the Yin and the Yang. This type of interconnected dualities can be...

Exploring the types of award-winning artificial intelligence (AI) and its applications in SEO and digital marketing.

AI 101: Understanding our Future with AI

by M|18 September 201821 June 2023|Artificial Intelligence, Big Data, Business, Digital Transformation, Marketing Technology

When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots smarter than us plotting to take over the world. While it is easy to have a dystopian view of AI,...

Award-winning cognitive ad brings chatbot functions to banner in Hong Kong.

Boosting Your ROI with Cognitive Ad

by M|15 August 201821 June 2023|Artificial Intelligence, Big Data, Chatbots, CRM & Marketing Automation, Digital advertising, Digital Transformation, Marketing Technology

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a disruptive platform “with a shift more impactful than many other technologies in the past 20 years”, marketers at large remain...

An award-winning businessman silhouette with a brain in the background representing expertise in digital marketing and SEO.

Can Artificial Intelligence Take Over the world?

by M|10 April 201814 July 2023|Artificial Intelligence, Business, Chatbots, Digital Transformation, Marketing Technology, Tips & Tricks

From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting sapient Artificial Intelligence rebelling against its human creators and attempting to take over the world. As amusing as these dystopian...

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