digital strategy

How is digital transformation in Hong Kong enhancing customer experience with award-winning digital marketing strategies?

How Digital Transformation is Enhancing Customer Experience

by M|26 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is forcing enterprises to change their business strategies and adapt to the new market models. Digital technology has transformed customers’ habits. Mobile devices, chatbot, apps, machine learning, automation allow customers to get what they want almost exactly at...

What is Digital Transformation

by M|25 November 201923 August 2023|Apps, Big Data, Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, User Experience, UX/UI, Video

Digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It is the process of using digital technologies to create new business processes, models, culture, and customer...

A person in Hong Kong is holding up an award-winning phone to showcase extreme sports for SEO purposes.

Leap Your Way To TikTok Campaign Success With NDN Group

by M|21 November 201923 August 2023|Apps, Big Data, China Marketing, Content Marketing, Marketing Technology, NDN, Technology, UX/UI, Video

For over a year, NDN Group Shanghai has worked tirelessly with AJ Hackett Macau, home to the world’s highest commercial bungy jump, and successfully established a strong presence on TikTok for the bungy operator, receiving up to 1.9 million exposures for...

Explore award-winning mobile video marketing.

Boundless Potential: Mobile Video Marketing

by M|08 October 201923 August 2023|Content Marketing, Digital advertising, Marketing, NDN, Social Media, Video

Is mobile video marketing a force to be reckoned with? You bet! Back in 2015, UK adults on average spent 15 minutes on mobile video daily. The figure is predicted to surge to 58 minutes by 2021, according to eMarketer. A...

An award-winning campaign management platform providing a better user experience.

Facebook Streamlines Campaign Creation And Management

by M|08 October 201923 August 2023|Digital advertising, Facebook, Marketing, NDN, Social Media

Earlier this year, Facebook announced changes to its Ads Manager and Business Manager to improve user experience. These changes include: Simpler design A more streamlined and cleaner Ads Manager interface has been introduced. Its simplified navigation features allow more space...

Award-winning digital transformation in Hong Kong.

The C-Suite talk: Achieve success at Digital Transformation

by M|04 October 201923 August 2023|Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, UX/UI

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have...

Digital marketing strategies incorporating SEO to capture the health conscious consumer in Hong Kong.

Customized Campaign to Promote Healthy Eating Cultures

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, NDN, Social Media

In June 2019, Facebook IQ released a study about consumers’ engagement with food-related social media posts across 9 countries. The results reveal the tendency of turning to mobile devices and social platforms for exploring eating options. In July, we pulled...

Integrating WeChat mini programs for digital marketing in Hong Kong.

Power Up E-commerce with WeChat Mini Programs

by M|03 September 201923 August 2023|App, China Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Moving beyond social networking, WeChat has transformed itself into an enclosed, all-in-one platform with the new function ⁠— WeChat Mini Program. It takes pride in enhanced features ranging from e-commerce, games and news within the social networking app. In July 2019, we’ve...

A hand holding a cell phone with misleading health claims in digital marketing.

Facebook Curbing Sensational Health Claims

by M|03 September 201923 August 2023|Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media

Facebook announced on 02 July 2019 that it has changed its ranking algorithm in an attempt to curb “sensational health claims.” “In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on...

Latest award-winning digital marketing tools.

The Latest Social Media Creative Ad Tools

by M|03 September 201923 August 2023|branding, Digital advertising, Marketing, Mobile, NDN, Social Media

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal...

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