UX

The significance of UX design in digital marketing and SEO in Hong Kong.

Explore the Importance of UX/UI Design in Customer Interaction

by R|27 February 202023 August 2023|Big Data, Chatbots, Customer Experience, Digital Transformation, Marketing Technology, NDN, User Experience, UX/UI

UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand...

Award-winning digital transformation in Hong Kong.

The C-Suite talk: Achieve success at Digital Transformation

by M|04 October 201923 August 2023|Business, Customer Experience, Digital Transformation, IoT, Marketing Technology, NDN, Technology, UX/UI

Just when you think by now surely all companies have mastered their digital transformation, a recent report by Forrester Consulting suggested otherwise. A mere 5% of organizations said they had successfully made digital an advantage over their competitors. What does a business have...

Award-winning digital marketing campaign focusing on Chinese tourism and integrating WeChat Pay in Hong Kong.

Breaking Into China’s Tourism Market With WeChat Pay

by Terry Hu|27 June 201923 August 2023|China Marketing, China Social Media, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, Social Media, UX/UI

WeChat Pay is already a part of everyday life in China, a popular payment gateway supported almost everywhere - taxis, supermarkets, hospitals and even as a way to facilitate communication between judges and litigants in court cases. Following the launch...

Two award-winning women practicing yoga on top of a mountain.

The Vital Role Of Email In Omnichannel Marketing

by M|01 March 201921 June 2023|Content Marketing, Email Marketing, Marketing, Marketing Technology, Tips & Tricks

What is omnichannel marketing? Successful businesses don't idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling...

Award-winning podcast explores the power of voice in digital marketing.

Ride The Voice Technology Wave Via Podcasting

by M|01 March 201921 June 2023|Content Marketing, Marketing, Marketing Technology, Podcast, Tips & Tricks

Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from...

An award-winning man utilizing SEO for digital marketing purposes, while looking at his phone with the text monetize micro moment.

Micro-Moment: The Golden Window With Your Target Audience

by M|01 March 201921 June 2023|Content Marketing, Digital advertising, Marketing, Mobile, Tips & Tricks, User Experience

Gone are the moments when we would find ourselves staring blankly into space while waiting for takeout or riding a bus. With a smartphone in hand, people often use these brief moments to compare prices, read product reviews, or simply...

A collection of award-winning phones optimized for SEO and digital marketing featuring a trivia game.

Trivia Game, The Real Future of Television

by M|01 March 201921 June 2023|Apps, Content Marketing, Digital advertising, Gaming, Marketing, Mobile, Tips & Tricks

Have your colleagues been disappearing en masse a couple of times a day for 15 minutes each time? Don’t worry, they’re probably just playing trivia game — the online game app of the moment. The Rise of Trivia Game Trivia...

A smartphone with geotargeting capabilities for digital marketing in Hong Kong.

Acquire The Audience You Want With Geo-targeting

by M|22 February 201921 June 2023|Content Marketing, Digital advertising, Marketing, Marketing Technology, Mobile, Tips & Tricks

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to maximise efforts while minimising errors? With a simple digital tool, we’ve found a solution for one of our clients. We...

Whatsapp business customer service for digital marketing.

How To Incorporate Whatsapp Business API Into Your Business?

by M|24 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

WhatsApp for Business API is now available in Hong Kong. If you are wondering why should you use it? The answer is simple. Many of your customers are probably already using it. Just look at your family group chats on...

A person holding up an award-winning cell phone with the text automobile buying process in Hong Kong.

Understanding the Auto Journey

by M|15 January 201921 June 2023|Business, Digital advertising, Marketing, Social Media

When it comes to the automobile industry, it’s all about user experience — driving itself, and for marketers — the purchasing experience from start to finish. Marketers have done extensive research to better understand what goes through the consumers’ mind...

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