Marketing Technology

AI 101: Understanding our Future with AI

When we hear the term ‘artificial intelligence’ or ‘AI’, it is easy to imagine scenes from movies that depict robots . . .


Boosting Your ROI with Cognitive Ad

Cognitive technology is taking the marketing community by storm. While it was dubbed by leading analyst firm Gartner as a . . .


Google-powered Digital Transformation

Despite how highly connected Hong Kong’s population is, businesses continue to fall behind in digital engagement. According to a new . . .


Finding your Right Audience with Geo-targeting

When working on target marketing, online marketers often go all out to solve a key puzzle in mind: How to . . .


Can Artificial Intelligence Take Over the world?

From The Terminator franchise to Alex Proyas’s I, Robot (2004), we are all too familiar with big screen storylines depicting . . .


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