digital advertising

How to use Instagram filters to increase brand awareness

by Justin Li|16 November 202023 August 2023|Augmented Reality, Brand Awareness, Digital, Digital Advertising, NDN

Instagram filters are one of the most popular features on social media. Currently, there are 500 million, and growing, active users on Instagram, most of whom are millennials. According to statistical data, one-third of these users use the online medium...

The significance of UX design in digital marketing and SEO in Hong Kong.

Explore the Importance of UX/UI Design in Customer Interaction

by R|27 February 202023 August 2023|Big Data, Chatbots, Customer Experience, Digital Transformation, Marketing Technology, NDN, User Experience, UX/UI

UI/UX plays a significant role in any brand’s success. It can help you reach new heights but only if you deliver a good service. This article takes you through the latest UI/UX trends and its benefits to help you understand...

Best Practices For Landing Page Optimization

by M|14 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Website

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Check out the tips below to achieve LPO which can help you acquire more potential customers, lower your customer acquisition costs and significantly improve...

Award-winning SEO strategies for business in Hong Kong.

Five SEO Strategies For Your Business

by M|06 January 202023 August 2023|Content Marketing, Digital advertising, NDN, SEO, Technology

It can be easy to get caught up in the latest SEO trends– mobile first, optimizing for featured snippets and using structured data. This article has some of the most important SEO basics that your business can apply to help...

Latest award-winning digital marketing tools.

The Latest Social Media Creative Ad Tools

by M|03 September 201923 August 2023|branding, Digital advertising, Marketing, Mobile, NDN, Social Media

If you advertise on Facebook and Instagram, it’s time to update yourself with some of the latest creative tools. Video creation In Facebook’s Video Creation Kit, you will now have even more visually-engaging templates to choose from. What’s more, seasonal...

A businessman from Hong Kong is holding a red circle over a group of people, showcasing his award-winning digital marketing skills.

Up Your Marketing Game With Lookalike Audiences

by M|27 November 201821 June 2023|Big Data, Content Marketing, Digital advertising, Marketing Technology, Social Media

Think of the most loyal and highest-spending customers of your company. Now imagine reaching out to potential customers that are similar to these “ideal” customers of yours. That sounds like a lot of business potential, doesn’t it? Well, that’s exactly...

An iPad with digital marketing is expected to reach 600 billion by 2019.

Diversifying Digital Marketing Efforts in China

by M|18 September 201821 June 2023|Business, China Marketing, Digital advertising, Online to Offline, Tips & Tricks

Online market in China continues to flourish. In 2017, netizens in the country have amounted to 7.72 billion. Online advertising market has reached 382.87 billion yuan and it is estimated to exceed 600 billion yuan by 2019. Currently, e-commerce advertising...

A person using Snapchat for digital marketing in Hong Kong.

Hong Kong fell head over heels for Snapchat

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, Social Media

The people of Hong Kong are increasingly attached to highly visual social media platforms, and Snapchat is making it big in the city. Snapchat now boasts the highest usage penetration in Hong Kong among Asian cities, with slightly over half...

Award-winning SEO in Hong Kong on a grateful Friday.

Is social media right for luxury brands?

by Caroline Kong|30 June 201721 June 2023|Content Marketing, Digital advertising, O2O, Online to Offline, Social Media

Luxury brands promote exclusivity. Social media, on the other hand, is all about reaching out and connecting with the largest audience possible. It seems unlikely at first but turns out the pair does works magic — only with the right...

A digital marketing notebook with the word PPC written on it next to a keyboard.

PPC Advertising – Is It Suitable for My Business?

by New Digital Noise|30 November 201621 June 2023|Digital advertising, Tips & Tricks

A form of internet marketing that is forever becoming more and more popular for business owners is PPC (pay per click) advertising. PPC is a model of internet advertising in which the advertiser displays adverts, on search engine results pages, that are...

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