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A person is pressing a button on a keyboard in Hong Kong that says fake news.
Facebook’s Combat Against Problematic Content
by Caroline Kong|20 May 2019|Apps, Content Marketing, Digital advertising, Facebook, Marketing Technology, Mobile, NDN, Social Media
In order to maintain the integrity of content across its family of apps, Facebook has been adopting a strategy called “remove, reduce, and inform” since 2016. The strategy involves removing the content in violation of its policies, reducing the spread...
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Chinese social media platform with award-winning features and optimized for SEO.
Top 10 Chinese Social Media and Western Equivalents
by Caroline Kong|20 May 2019|App, Apps, Business, China Marketing, China Social Media, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media
You have a product that is sure to sweep customers in China off their feet. Your Facebook, Instagram, and Twitter have always helped you reach out to customers everywhere else in the world, but if you think you can pull...
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Award-winning vibe virtual insurance and banking experience in Hong Kong.
All-In-One Digital Revamp For Financial Services
by Caroline Kong|20 May 2019|Business, Content Marketing, Customer Experience, Digital advertising, Digital Transformation, Marketing, Marketing Technology, Mobile, NDN, Omni-channel, User Experience, UX/UI
Virtual banking is nothing new. It started to gain recognition 20 years ago in the West and soon later in Asian countries like Japan and China. In late March 2019, Hong Kong issued the city’s first-ever virtual banking licenses. Still,...
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Wechat digital marketing campaigns in Hong Kong.
Achieve Viral Marketing on WeChat with H5 Campaigns
by M|03 April 2019|Apps, China Marketing, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media
The latest WeChat Spring Festival data report claims their daily active users reached 1 billion, hitting its peak during Lunar New Year’s Eve. The legendary app began 8 years ago, transforming from a messaging app to the biggest all-in-one social...
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Award-winning digital marketing for McDonald's in Hong Kong.
More than an Ad, Greater than a Sales Machine
by M|03 April 2019|Artificial Intelligence, Data Management, Digital advertising, Digital Transformation, Marketing, Marketing Technology, NDN, User Experience
The term “cognitive” is essentially referring to cognition and intelligence. But what does cognitive have anything to do with advertising? Is it possible to earn money directly with an online ad? Here are a few showcases to understand the buzzword...
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How do Instagram users think about digital marketing?
Understanding How Instagram Users Think
by M|03 April 2019|branding, Content Marketing, Digital advertising, Marketing, Mobile, NDN, Social Media, Tips & Tricks
Having an Instagram account might have given your business an edge at one point in the past. Unfortunately, in this day and age where even mom-and-pop stores have a strong social media presence, more needs to be done to make...
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The unexpected future of digital marketing in Hong Kong with 5g.
The Unprecedented Future with 5G
by M|02 April 2019|Digital Transformation, IoT, Marketing, Marketing Technology, Mobile, Tips & Tricks
In its effort to promote the realization of 5G by 2020, Japan’s Ministry of Internal Affairs and Communications put together a video clip, titled Connect Future ‘The world connected by 5G’, which offers a glimpse into a future with 5G...
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An award-winning website showcasing Chinese characters and a picture of a girl in a sled with exceptional digital marketing and SEO strategies.
Grow Your Business With SEO Marketing
by M|01 March 2019|Content Marketing, Digital advertising, Marketing, Marketing Technology, SEO, Tips & Tricks
Organic marketing is essentially related to Search Engine Optimization (SEO), the process of improving a website to increase organic reach and ranking on the Search Engines. The algorithms behind the ranking system of a search engine are absurdly complicated and ever-changing. However,...
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Two award-winning women practicing yoga on top of a mountain.
The Vital Role Of Email In Omnichannel Marketing
by M|01 March 2019|Content Marketing, Email Marketing, Marketing, Marketing Technology, Tips & Tricks
What is omnichannel marketing? Successful businesses don't idle about and wait for customers. They reach out to them via multiple marketing channels. To take a step further, consider omnichannel marketing — a cross-channel content strategy to optimize user experience, enabling...
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Award-winning podcast explores the power of voice in digital marketing.
Ride The Voice Technology Wave Via Podcasting
by M|01 March 2019|Content Marketing, Marketing, Marketing Technology, Podcast, Tips & Tricks
Facebook recently launched their podcast series 3.5 Degrees. Another big player moving into the voice space through podcasting. There are countless opportunities in this area and voice technology is just at its infancy. Convenience plays a great role. Different from...
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